Word-of-mouth marketing is the oldest and most honest form of advertising.
We all love to talk about things we like, and when we really like something, we're eager to let our friends and family know about it. It's fun to talk about a new car, a new book or a new drink. Word-of-mouth only works with quality products and services, because we only recommend something when we are truly convinced about its worth.
"92% of people trust recommendations from friends:"
(Nielsen's Global Trust in Advertising Survey 2011)
"76% indicates that WoM is what influences them the most on buying a product or service."
(BMRB Omnibus survey/MEC Medialab)
"2/3 of the economy are influenced by WoM"
(Mckinsey & Company)