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Francisco Ascensão

Francisco Ascensão

Linkedin Twitter francisco.ascensao@youzz.net

I started Youzz in 2009 and entered the world of Influencer marketing. In 2010, I joined Salvador and together we decided to conquer the world. Until that time I was in preparation mode, learning and experimenting, to finally grab the entrepreneurship “beast”. Everything was good experiences. From selling Schweppes and Trinaranjus to cafes and restaurants, listening to more than 50 nons a day, to the creation of marketing and trademarketing plans in the Gillette Group. But the experience is never complete if we do not experience the other side, in this case, in Waygroup, where for 5 years I managed marketing and communication agencies. At present, the challenge is enormous - building the largest global network of influencers. For all who are, there is only one place - Youzz. Welcome!

More blog posts from this author
Challenges in an influencer marketing campaign. What do marketers say?

To better understand the challenges faced by marketers when managing an Influencer Marketing campaign, we have asked a simple question Read more…

Should we pay influencers?

Influencer marketing has a strong penetration in today’s marketing strategy and the latest topic to dominate conversation is related to Read more…

The rise of new types of influencers – Micro influencers

A numbers game Influencers are very much a part of almost any company’s marketing strategy this days. But what do Read more…

Consumer trust cannot be bought

The impact of untruthful information shared on social media has been debated heavily in recent months. Can we trust the Read more…

The Difference Between Reach and Engagement

Working with a range of clients across the globe, since launching our platform we’ve always challenged the miscomputation around reach Read more…

Trust issues putting influencer marketing model at failure risk

Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many Read more…

Webinar: the rise of micro-influencers

Influencers are very much a part of almost any company’s marketing strategy these days. So far the current practice has Read more…

Why bad reviews aren’t bad for brands

A CEO, PR director, customer service lead, marketing manager or anyone within a company that cares about its perception, seeing Read more…