To better understand the challenges faced by marketers when managing an Influencer Marketing campaign, we have asked a simple question Read more…
Influencer marketing has a strong penetration in today’s marketing strategy and the latest topic to dominate conversation is related to Read more…
A numbers game Influencers are very much a part of almost any company’s marketing strategy this days. But what do Read more…
The impact of untruthful information shared on social media has been debated heavily in recent months. Can we trust the Read more…
Working with a range of clients across the globe, since launching our platform we’ve always challenged the miscomputation around reach Read more…
Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many Read more…
Influencers are very much a part of almost any company’s marketing strategy these days. So far the current practice has Read more…
A CEO, PR director, customer service lead, marketing manager or anyone within a company that cares about its perception, seeing Read more…