Challenges in an influencer marketing campaign. What do marketers say?
To better understand the challenges faced by marketers when managing an Influencer Marketing campaign, we have asked a simple question Read more…
The latests news about Influencer Marketing
Category Influencer Marketing
Should we pay influencers?
Influencer marketing has a strong penetration in today’s marketing strategy and the latest topic to dominate conversation is related to Read more…
5 Steps to target the right influencers
One of the critical factors for a successful Influencer Marketing campaign is the ability to target the right influencers to Read more…
What you should really be measuring in influencer marketing?
In the world of influence Marketing it is important to identify who is talking about your brand and measure what Read more…
How to effectively manage digital influencers
One of the biggest obstacles marketers face when developing influencer marketing campaigns is to have selection, targeting and contact with Read more…
Why Earned Media is the key to your digital strategy
For many years, when planning and developing a content strategy, Earned Media didn’t get the proper attention it deserved. Often Read more…
The rise of new types of influencers – Micro influencers
A numbers game Influencers are very much a part of almost any company’s marketing strategy this days. But what do Read more…
How Revlon got more than 35 million impressions
REVLON SPAIN relaunched its Oil&Go!™ BB Oil from Natural Honey™ With high objectives for sampling, recommendation and sales, REVLON focused Read more…
The Difference Between Reach and Engagement
Working with a range of clients across the globe, since launching our platform we’ve always challenged the miscomputation around reach Read more…
Webinar: the rise of micro-influencers
Influencers are very much a part of almost any company’s marketing strategy these days. So far the current practice has Read more…