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Challenges in an influencer marketing campaign. What do marketers say?

Francisco Ascensão
Francisco Ascensão

Challenges Influencer MarketingTo better understand the challenges faced by marketers when managing an Influencer Marketing campaign, we have asked a simple question to more than 6,000 marketing and communications professionals, identifying 9 different challenges and asking them to rate them on a scale from 1 (least relevant) to 4 (most relevant).


What are the biggest challenges?

Process complexity, identifying, managing and monitoring influencers, is the biggest challenge for marketers, with an average score of 2.9.

Very close, with an average rating of 2.8, marketers have identified three challenges, measuring, what to measure and relevant KPIs, legal, privacy and data protection issues, and content control.

Then followed the partner with whom they should work, attaining an average score of 2.7. Negative word-of-mouth issues and engaging influencers, how to build relationships, single action or long term, were evaluated with an average score of 2.6.

Issues such as paid versus non-paid and the campaign goals are what least concern the marketers, with averages of 2.4 and 2.3 respectively.

An agency that works with opt-in communities with hundreds of thousands of influencers and with years of experience in dealing with influencers is a response to the biggest challenges when managing a campaign of influencers.



At Youzz we’ve automated all of the influencer selection steps so you can access detailed demographic and psychographic information from more than half a million influencers, allowing you to target the right influencers for your campaigns.

With more than 500 projects developed over the last several years, Youzz has a community of more than 500,000 influencers (youzzers) opted in (who volunteer to participate in the community) in over 25 countries with a combined reach of more than 750 million people.

It is a powerful “consumer media network” in which you can, through the aid of defined automation build relationships, interact with influencers within your industry and measure the results.


For great results, email us here.

Categories: Influencer Marketing

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Francisco Ascensão

I started Youzz in 2009 and entered the world of Influencer marketing. In 2010, I joined Salvador and together we decided to conquer the world. Until that time I was in preparation mode, learning and experimenting, to finally grab the entrepreneurship “beast”. Everything was good experiences. From selling Schweppes and Trinaranjus to cafes and restaurants, listening to more than 50 nons a day, to the creation of marketing and trademarketing plans in the Gillette Group. But the experience is never complete if we do not experience the other side, in this case, in Waygroup, where for 5 years I managed marketing and communication agencies. At present, the challenge is enormous - building the largest global network of influencers. For all who are, there is only one place - Youzz. Welcome!

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