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How Revlon got more than 35 million impressions

Monica Lobo
Monica Lobo


REVLON SPAIN relaunched its Oil&Go!™ BB Oil from Natural Honey™

 

With high objectives for sampling, recommendation and sales, REVLON focused their media budget on influencer and word-of-mouth marketing .

With these objectives in mind, we launched an influencer marketing campaign in the Spanish market, starting with a market research with more than 25 000 influencers registered in our community.

From these, we selected 9 600 to participate in a campaign.

 

The results exceeded expectations.

Click the image to find out more about this case study.

 

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Monica Lobo

Bachelor of Business Administration and MBA from IE Business School. Passionate about the digital world and always linked to the creation and start-up of new projects. I joined Youzz in 2014 to discover the world of Collaborative Marketing and Influencers and, since then, every day is a new challenge. I love the world of Brands, listening to customers and their needs and provide them with creative solutions to achieve their goals. In youzz I have found a team driven by the same passion, and that shares the same values.

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