The latests news about Influencer Marketing

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Should we pay influencers?

Influencer marketing has a strong penetration in today’s marketing strategy and the latest topic to dominate conversation is related to Read more…

5 Steps to target the right influencers

One of the critical factors for a successful Influencer Marketing campaign is the ability to target the right influencers to Read more…

With Micro Influencers – NESPRESSO achieved more than 2.6 million impressions

Micro influencers, magic middle and long tail, had the opportunity to discover the Barista hidden in themselves. We challenged them Read more…

The rise of new types of influencers – Micro influencers

A numbers game Influencers are very much a part of almost any company’s marketing strategy this days. But what do Read more…

Consumer trust cannot be bought

The impact of untruthful information shared on social media has been debated heavily in recent months. Can we trust the Read more…

The Difference Between Reach and Engagement

Working with a range of clients across the globe, since launching our platform we’ve always challenged the miscomputation around reach Read more…

Trust issues putting influencer marketing model at failure risk

Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many Read more…

How to Mobilise Consumers and Create an Army of Influencers

Let’s be practical: people in the Western world have changed their normal reading habits to more digital means many years Read more…

Why bad reviews aren’t bad for brands

A CEO, PR director, customer service lead, marketing manager or anyone within a company that cares about its perception, seeing Read more…