Influencer marketing has a strong penetration in today’s marketing strategy and the latest topic to dominate conversation is related to Read more…

One of the critical factors for a successful Influencer Marketing campaign is the ability to target the right influencers to Read more…

Micro influencers, magic middle and long tail, had the opportunity to discover the Barista hidden in themselves. We challenged them Read more…

A numbers game Influencers are very much a part of almost any company’s marketing strategy this days. But what do Read more…

The impact of untruthful information shared on social media has been debated heavily in recent months. Can we trust the Read more…

Working with a range of clients across the globe, since launching our platform we’ve always challenged the miscomputation around reach Read more…

Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many Read more…

Let’s be practical: people in the Western world have changed their normal reading habits to more digital means many years Read more…

A CEO, PR director, customer service lead, marketing manager or anyone within a company that cares about its perception, seeing Read more…