Micro influencers, magic middle and long tail, had the opportunity to discover the Barista hidden in themselves.

We challenged them to be creative with 10 Barista Chiaro and Barista Scuro limited editions from NESPRESSO, and we offered them, as an incentive, the opportunity to receive the new NESPRESSO Aeroccino so they could add the perfect foam to their coffee.

More than 1600 contents were published generating more than 2.6 million prints.

Click on the video for the case study to hear all about this success:

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