Influencer campaigns

Influencers are very much a part of almost any company’s marketing strategy this days. Up until now, utilizing influencers within a marketing strategy has been a numbers game - aligning yourself with the person with the largest following to reap results and reach. But reach doesn’t mean everything today. There has been a shift in the way they are being used towards strategies that focus on the qualitative, rather than the quantitative, aspects of social media influence.

Authenticity, deeper storytelling, higher engagement and the potential of reaching a more tailored audience are shifting brands to a new type of influencers. More and more, brands are turning to people with a lower number of followers to help them share their messages.

There are tens of millions of normal, non-professional influencers today. When stacked together they have audiences large enough, through collective reach, to make a difference in conversations and trends that are hugely powerful across social media. Through Youzz platform it is possible to manage hundreds or even thousands of influencers at the same time. This is powerful because the influencers with a smaller audience have higher engagement rates. When you group these together and manage at large scale, this can be incredibly effective, more effective than working with a few A-listers. There are 3 main steps to do it:

Pricing