Following the global beauty hit success of micellar water, Pantene is launching a NEW collection to bring the skin care benefits to hair; Pantene Pro-V Micellar Cleanse & Nourish. Originally designed to help women combat harsh Parisian water, micellar water is now used to cleanse the skin of heavier concentrations of toxins, as a result of rising levels of pollution. 

Hair faces these very same challenges. Today, with its special blend of Pro-V antioxidants and Micellar Complex, Pantene Pro-V Micellar Cleanse & Nourish is the perfect way to combat the issues that daily life throws at your hair such as street fumes, chemical contaminants, and heat pollution, to name but a few. Compared to the skin, hair is more exposed to pollution because of its larger surface area and is less equipped to defend itself from impurities. 

This is because it has no active defensive mechanisms that can utilize some of the substances transferred by pollution. When creating Micellar Cleanse & Nourish, Pantene scientists faced the challenge of creating a product to remove styling residue, excess oils, and unwanted minerals without over-cleansing and lifting nutrients that the hair actually needs. 


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“Unlike harsh cleansers that can leave hair feeling stripped, Pantene Pro-V Micellar Cleanse & Nourish has a 3-factor design for gentle purification. Firstly, large micelles work on the surface without disrupting the hair’s fibre, secondly the formula has a more neutral PH, so is gentler on hair. Finally, Pantene’s antioxidant nutrients reduce minerals that pose risk to hair’s health”. 

Principal Scientist for Pantene,  Dr. Jeni Thomas PhD



 



                                       


PANTENE PRO-V MICELLAR CLEANSE & NOURISH SHAMPOO: DEEP CLEANSING WITHOUT STRIPPING 

Just as cleansing with micellar water is the best first step in a woman’s skincare routine, cleansing with Pantene Pro-V Micellar Cleanse & Nourish Shampoo is the best first step in a woman’s haircare routine for a deep clean that leaves hair strong, not stripped.








PANTENE PRO-V MICELLAR CLEANSE & NOURISH CONDITIONER: NOURISHMENT

Once your hair has been washed with Pantene Pro-V Micellar Cleanse & Nourish Shampoo, it is prepped for conditioner, giving it the nourishment it needs without weighing it down - just as moisturiser does for skin.






                                                 


                                       


PANTENE PRO-V MICELLAR CLEANSE & NOURISH FOAM CONDITIONER: LIGHTWEIGHT NOURISHMENT

The Foam conditioner o offers an even more lightweight conditioning treatment that is specifically designed for fine hair. The unique foam formula dispenses the Pro-V antioxidants and Micellar complex gently into the hair, washing out with no residue.









30 Instagrammers will have the opportunity to try the new line of products by Pantene Pro-V with Micellar water designed by PANTENE scientists to provide a superior yet gentler clean versus harsh traditional deep cleansers. 

This is achieved via a unique 3 factor design: 


BIG IS BEST... MICELLE SIZE

Micelles are large water-activated cleansing complexes that target the hair fibre’s surface where they absorb the excess dirt, residue and particles that clings to hair. Pantene’s micelles are huge – they’re too large to penetrate beyond the fibre surface, which prevents them from disrupting the hair’s internal nutrient structure.


TARGETED 

CLEANSING

PANTENE’s nutrient-rich micelles contain anti-oxidants that selectively reduce impurities hair does not need, whilst leaving hair full of the essential nutrients it does need, so hair is left clean and strong... not stripped.

GENTLER 

PH

A more neutral PH provides a gentler clean vs. other deep cleansing shampoos. 

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